![]() But retention after that jumps considerably, with 91 percent of Prime members renewing for a second year and 96 percent of those subscribing for a third year. Retention had dipped somewhat following Amazon's increase of membership fees from $79 to $99 in March 2014 but has since recovered, according to a new report by Consumer Intelligence Research Partners (CIRP).ĬIRP found that after a subscriber's 30-day free trial expires, 73 percent become paid members. Amazon (NASDAQ:AMZN) is improving retention rates for members of its Prime loyalty program, with more than 90 percent remaining members after their first year.
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